About Me
SHARON CHEUNG
FOUNDER of MIDOTI CONCEPT
Her designs have recognised by the industry and accredited organisations and won both local and international jewellery design awards.
Hi! I’m Sharon
The founder of MIDOTI, a contemporary accessory brand celebrated for its minimalist aesthetic and delicate, ethereal design details. With a creative foundation spanning the 4A advertising industry and the art and design sector, Sharon brings both strategic vision and design depth to every collection—combining innovative concepts with a signature mix of materials and refined handcraft techniques.
Since launching MIDOTI, Sharon has developed design narratives that stand out through both form and texture. Her work has been recognized through major industry milestones, including being nominated as “NEXT 100 CREATOR” (2015) and invited to showcase her signature “KNOT LOTS Collection” at TOKYO DESIGN WEEK EXPO. She also received a Consumer Product Design Award (2017) and was recognized for her industry impact, nominated by the Federation of Hong Kong Industries.
Today, MIDOTI Concept has expanded from Hong Kong to seven countries, reflecting Sharon’s ongoing commitment to design innovation, craftsmanship, and brand building—creating accessories that feel modern, intentional, and quietly expressive.
Jewellery Design
Professional
Trainings
Beyond building her brand, Sharon is also committed to nurturing the next generation of designers. She offers professional training for the industry, specializing in Jewellery Design, Branding, and Marketing, helping emerging creators develop practical skills and build sustainable creative careers.